![]() “‘I heart NY’ has been a tourism campaign,” she said. Wylde seemed to be pleased that the logo was already spurring discussion. Some could argue that the campaign is already doing its job. After the 9/11 terrorist attacks, Glaser adapted his design into “I ❤️ NY MORE THAN EVER.” This is not the first time the “I ❤️ NY” has been recycled. In the same story, Matthew Quint, a branding expert at Columbia University, predicted that people would poke fun at the new design on social media. ![]() Graham Clifford, the designer and art director behind the new logo, told the New York Times the idea was to “give it more of a modern twist.” “The message is, 'This takes all of us.'” “This was a time for ‘we,’ not ‘me,’” she said. Unlike the rounded typewriter typeface used by Glaser, the font for the new logo is the same one employed in the city’s subway system. Wylde told Gothamist that those behind the newest campaign felt the city needed to distinguish it from the original version, which is trademarked by New York state. ![]() The ad campaign was about a year in the making, according to Kathryn Wylde, the president of the Partnership for New York City, a business lobbying group leading the effort.
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